Future Focused

We’re proud to introduce Piñatex^® by Ananas Anam as part of our Future Focused journey.

Piñatex^® is a repurposed material made from leaves leftover from the pineapple plant. The leaves would otherwise be discarded as they can not be used.

Once the leaves are collected, fibers are extracted from the leaves, dried and then blended together to create pinafelt, a non-woven mesh. The fibers are blended, rather than woven together, as a way to reduce water usage.

Once blended, the pinafelt is coated with GOTS-certified colour pigments.

The Pinatex is then sent to our Kensington studio, where our hats are trimmed.